Currently Staff Product Designer at Spotify based in Sweden
Currently Staff Product Designer at Spotify based in Sweden
Currently Staff Product Designer at Spotify based in Sweden
Building future friendly things © 2012 - 26
Building future friendly things
© 2012 - 26
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About me
(01)
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About me
(01)
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About me
(01)
Writer, turned designer. Now shaping personalization and AI systems at Spotify—building scalable foundations for millions globally.
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14
+
Years of Experience
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100
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Projects Completed
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15
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Brands Elevated
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3
Industry Awards
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2
Patents Granted
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2
Publications
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14
+
Years of Experience
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100
+
Projects Completed
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15
+
Brands Elevated
/
3
Industry Awards
/
2
Patents Granted
/
2
Publications
/
14
+
Years of Experience
/
100
+
Projects Completed
/
3
Industry Awards
/
2
Patents Granted
/
2
Publications
/
15
+
Brands Elevated
A recent highlight
A recent highlight
AI Playlists
© 2026 John®
AI Playlists
© 2026 John®
AI Playlists
© 2026 John®
Selected Work.
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Selected Work.
(02)
Selected Work.
(02)
A curated selection of projects that reflect my commitment to simplicity and purposeful design.
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Testimonials
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Testimonials
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Testimonials
(03)
What my peers say about me.
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
John is the foremost expert at Spotify on Curation & Library. He reinvented both experiences collaborating with product, insights, engineering, and the most vocal parts of our user base. I can trust John to take on the gnarliest, most challenging projects and emerge with a shippable and elegant solution.
Eric Boam
Senior Design Director @Spotify
Highly independent, proactive, opinionated, and a hard worker. John is able to take high-level product direction, or even a discussion about the product, and create a range of quality product solutions. He puts in the hours, raises the bar, and I love working with him.
Alex Watson
Product Director @Spotify
Innovative and visionary. John has led key improvements to central features that have taken Spotify from a music centric product to an audio agnostic platform. He leads with inclusivenes and makes sure all that he works with are heard and welcomed.
Ingrid Pettersson
Senior Insights Manager @Spotify
John is one of the most thorough and detailed designers I've had the pleasure to work with at Spotify. He approaches his work with a pragmatic, mature and determined mindset to systematically break down complex problems into small solvable pieces which he can communicate in simple terms.
Barton Smith
Senior Staff Designer @Spotify
I worked with John in a demanding environment with strong, opinionated stakeholders. He’s an outstanding collaborator and a fierce advocate for great user experiences. John has a natural gift for storytelling, he presents well-researched, thoroughly explored ideas with clarity and conviction. On top of all that, he’s a supportive, friendly teammate who’s great to work with.
Mariusz Gorka
Senior Product Designer @Spotify
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Self proclaimed strengths
(04)
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Self proclaimed strengths
(04)
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Self proclaimed strengths
(04)
Vulnerable
1
Vulnerable collaboration is one of my superpowers. By sharing work early and often, I build trust and psychological safety across the teams I lead.
Creative Direction
Campaign Design
Visual Storytelling
Motion & Animation Guidance
Adaptable
2
Priorities shift, feedback evolves, and plans rarely survive contact with reality. I lean into ambiguity with curiosity and treat messy moments as opportunities to learn, and move the work forward.
Actionable
3
I focus on creating momentum. I look for the leverage points where design can unlock speed across teams, systems, and surfaces. That means connecting product vision to technical reality, aligning stakeholders around a shared direction, and turning complexity into foundations others can build on.
Web Design
App & Interface Design
UX/UI Design
Design Systems
Responsive Design
Vulnerable
Vulnerable collaboration is one of my superpowers. By sharing work early and often, I build trust and psychological safety across the teams I lead.
Creative Direction
Campaign Design
Visual Storytelling
Motion & Animation Guidance
Adaptable
Priorities shift, feedback evolves, and plans rarely survive contact with reality. I lean into ambiguity with curiosity and treat messy moments as opportunities to learn, and move the work forward.
Actionable
I focus on creating momentum. I look for the leverage points where design can unlock speed across teams, systems, and surfaces. That means connecting product vision to technical reality, aligning stakeholders around a shared direction, and turning complexity into foundations others can build on.
Web Design
App & Interface Design
UX/UI Design
Design Systems
Responsive Design
Vulnerable
Vulnerable collaboration is one of my superpowers. By sharing work early and often, I build trust and psychological safety across the teams I lead.
Creative Direction
Campaign Design
Visual Storytelling
Motion & Animation Guidance
Adaptable
Priorities shift, feedback evolves, and plans rarely survive contact with reality. I lean into ambiguity with curiosity and treat messy moments as opportunities to learn, and move the work forward.
Actionable
I focus on creating momentum. I look for the leverage points where design can unlock speed across teams, systems, and surfaces. That means connecting product vision to technical reality, aligning stakeholders around a shared direction, and turning complexity into foundations others can build on.
Web Design
App & Interface Design
UX/UI Design
Design Systems
Responsive Design